Maven Securities
Maven Securities is a global, market-leading proprietary trading firm. With offices in America, Hong Kong, Amsterdam, Monaco and London, it was crucial to ensure their internal graphics and marketing resonated with mass audiences. I was creative lead for this brand, and was responsible for dictating the art direction, designing marketing collateral & internal graphics, and presenting ideas to the client on a weekly basis.
This brand was created with Klinical.
Considering Maven is quite a serious brand, it was a challenge itself to make the social posts fun and engaging whilst maintaining that character. To accomplish this, we used black and white imagery and certain illustrated collage-esque aspects to craft an identity that felt serious as well as interesting. These effects were achieved on photoshop after continuous planning to ensure the ideas were conceptional solid prior.
An evolution for their branding was the modern collage. You will often find scattered collage elements throughout a carousel post to reinforce a topic or to help make the message clearer. As well as that, we often used overlay effects to give the imagery a unique dynamic feel. Paired with a conceptual image and message, it was clear why Maven’s online presence is strong.
We also created an animation to communicate Maven’s core brand values. Each idea was conceptually designed and executed to ensure cohesion between the image and text. It was essential to stay true to the brand and feature imagery that is relative to Maven’s identity, that’s why we featured trade related aspects to each of the values, binary code, tables and candlestick graphs are to name a few.
